About Us

Our founder Dee Wolfe was born and raised in Bronx, NY, she is a professional storyteller, whether it’s through Visual art, music, Poetry or Apparel, she’s dedicated to using her voice for self expression and uplifting her community through creating safe spaces for joy and truth.

She started this company as passion project in September 2018, in the transition from college to “Adult life” as a millennial living with parts post-grad facing depression, I realized I wasn't the only one who needed a little light in their life. I used that energy to create, the thing that brought the most happiness into my life, was sitting down, cutting out stickers I made from some drawings I did, and showing my friends. After showing my friends, I wanted to share them with everyone and since then I have hand cut over 1,000 stickers by hand that have made it to places I've never been, in the hands of people who needed a little piece of joy.

MoonRose is a representation of the important things in life. It was named after my grandmother, who never fails to remind me to be grateful for the things that I have. All the little moments that count. It's also built on the premise, that art should be shared, and accessible to everyone, from two inch stickers, to a shirt you can wear everyday, art has the power to evoke emotions and bring happiness.That's who I am, The woman who needed some colorful joy, and decided to share it with the world. As a self-proclaimed stationery junkie, I knew something that made me happy were stickers and other cute things, surrounding fun and planning.

The core of MoonRose is the idea of wellness. The focus has always been and will continue to be on positivity, motivation, self confidence, and most of all, happiness.I've been on the longest, most turbulent journey of my life, and my priority, is continuing to spread some happiness around, because I need it too. It started off with tiny little stickers, but now, you can wear it, you can hold it, you can feel the love from me to you. I want to inspire others, and myself, to feel good in their skin, and to stay true to their beliefs. Everyone needs a little sunshine through the clouds, and a sprinkle of black girl magic can't hurt either.